Join the North Bay Business Journal for our 23rd Annual Wine Industry Conference

April 20, 2023

8:00AM-9:00AM - Networking and Registration

9:00AM Welcome and Introduction of Keynote Speaker, Rick Tigner, President and CEO Jackson Family Wines

9:45AM - Panel Discussion Understanding the motivation of the younger wine consumer. Addressing the looming demand problem

10:15AM Panel Discussion: How has the pandemic changed DTC? Post Pandemic, what is your go-to-market strategy?

KEYNOTE:

Rick Tigner, President, and CEO, Jackson Family Wines

Cultivating Diversity and a Culture of Belonging-Successful approaches to cultivating a culture of belonging among employees and the greater wine industry

Introduction: Lorez Bailey, Publisher North Bay Business Journal

PANEL

Understanding the motivation of the younger wine consumer. Addressing the looming demand problem

Andrea Smalling, Wine Direct

Ed Feuchuk-Tank, Garage Winery

Moderator: William Vyenielo, Senior Business Consultant, Moss Adams

PANEL

How has the pandemic changed DTC? Post Pandemic, what is your go-to-market strategy?

Alex Jones, Gary Farrell Winery

Remi Cohen, Domaine

Cathy Huyghe, Enolytics

Moderator: Richard Van Duzer, Partner, Farella Braun + Martel